Premium products to push pet care value growth in the next 5 years
The surge in the industry is also marked by a slower increase in volume, primarily due to economic pressures.
The pet care market is expanding in value and is projected to reach $207 billion (€174.8B) in 2025, according to Euromonitor International.
However, the dynamics driving the pet industry are not uniform: while value is expected to increase by 18.5% from 2025 to 2030, volume is forecast to grow by 11.7% over the same period.
Segmental volume is constrained by rising costs across economies. Sahiba Puri, a senior consultant at Euromonitor International, tells GlobalPETS that persistent inflationary pressures are straining pet owners’ resilience.
“The impact of this is particularly visible in value-oriented segments, which have seen a stronger slowdown in consumption growth than the premium segment,” she notes.
Economy and mid-priced segments
For instance, the economy is the price segment with the lowest forecast volume growth between 2025 and 2030: 9.69% (1.9% CAGR).
The largest increase in volume is expected in the mid-priced category, at 13.41%, corresponding to a 2.5% CAGR. In the middle is the “premium” segment, with projected 12.38% growth over the period (2.4% CAGR).
According to Euromonitor, consumers in value-oriented segments have turned to more affordable alternatives and seek to balance quality, “mixing packaged food with homemade food and lowering spend on non-discretionary categories like treats.”
The discontinuation of value brands in various markets is also a point of pressure. Additionally, changes in pet demographics, especially a decline in the number of dogs, contribute to the performance.
“With volumes at risk, manufacturers need to rethink category strategy, pricing architecture and portfolio mix,” says Puri.
Premium drives value
On the other hand, value is driven by premiumization in the segment, fueled by the humanization trend. “In 2025, premium cat and dog food is the biggest contributor to global value sales,” the Euromonitor analyst explains.
With a 3.4% CAGR, the premium segment is expected to increase its value from $59.8 billion (€50.5B) in 2025 to $70.8 billion (€59.8B) in 2030, representing an 18.4% increase over the period.
The mid-priced segment is expected to see the largest increase in value, with 20.9% growth from 2025 to 2030, from $41.2 billion (€34.8B) to $49.9 billion (€42.1B), representing a 3.9% CAGR.
The economy segment will have the most modest growth, with a 2.8% CAGR, and is expected to increase from $24.7 billion (€20.9B) to $28.3 billion (€23.9B).
However, Euromonitor warns that the market should have “caution against over-premiumization.”
“Brands that limit themselves to the higher-priced tiers risk confining themselves to a narrow niche,” explains Puri.
In emerging economies, fundamentals present room for expansion and penetration. “Such markets are also typically price sensitive, so while the desire for premium might exist, ability to buy is restricted by purchasing power.”
This is where the mid-priced category stands out, as, according to the consultant, there has been a trend in some markets in recent years toward offering “products with premium features at relatively affordable prices.”
