Pet Dietary Supplements Market – Global Forecast to 2029

Overview

The pet dietary supplements market is estimated at USD XX billion in 2024 and is
projected to reach USD XX billion by 2029, ata CAGR of XX% from 2024 to 2029.

Complementary pet food products, which provide additional nutrients or
functional ingredients, are available in a wide range of snacks and treats. It’s
crucial to understand the specific function and benefits of each product before
recommending them to pet owners. The most common types of pet supplements
include those offering extra nutrients like vitamins, minerals, and trace elements,
often in powdered form.

These supplements are typically used alongside incomplete diets, such as home-
made meals, and should be formulated with the guidance of an experienced
animal or veterinary nutritionist to ensure balance and avoid nutritional
imbalances or excesses. Additionally, there are products containing functional
ingredients that offer various health benefits, available in dry, moist, or semi-moist formats. Snacks and treats are also popular, often used for training or simply as a way to bond with pets.

Global Pet Dietary Supplements Market Dynamics

Drivers: Increasing Awareness of Pet Health

The global increase in pet ownership reflects a cultural shift toward
viewing pets as integral family members rather than just animals. This
changing perspective has prompted pet owners to seek the best products
and services to ensure their pets’ health and happiness, thereby boosting
demand for high-quality pet supplements.

Today’s pet owners are more knowledgeable about their pets’ health
needs, thanks to greater access to information through various media and
professional guidance from veterinarians. This awareness has led to a
proactive approach to pet health, focusing on preventive care to avoid
costly treatments for illnesses, which in turn drives the market for
supplements that support overall wellness and address specific health
concerns.

Restraints: High cost of premium products

The high cost of premium pet dietary supplements represents a significant
market restraint, as it aligns with broader consumer behaviors seen in
other pet-related expenditures, particularly pet food. According to the July
2023 consumer price index, pet food prices rose nearly 11% year-over-
year, prompting many pet owners to seek out more affordable options by
trading down from gourmet brands or purchasing smaller quantities. This
shift in consumer spending, driven by rising inflation and economic
pressures, affects pet dietary supplements as well.

Premium supplements, which often feature organic ingredients or highly
specialized formulations, tend to be priced significantly higher than
standard options. While these high-end products cater to the health-
conscious pet owner who is willing to invest in their pet’s wellness, the
steep price can become a deterrent, especially during periods of financial
uncertainty. As pet owners face tighter budgets, many may choose to
prioritize essential products like basic pet food over costly supplements,
leading to a decline in demand for premium dietary solutions.

Opportunities: Growing on-the-go snacking trend and portable nature of
metal cans

The global rise in the dog population has significantly driven
advancements in commercial pet food, focusing on both quality and
diversity to cater to different breeds, sizes, and life stages. This increase in
demand for high-quality, specialized pet foods presents a substantial
opportunity for the pet dietary supplements market. As pet owners
become more aware of their pets’ nutritional needs, there is a growing
trend toward providing tailored, nutrient-dense diets, which can be further
enhanced with supplements. This shift is driven by rising disposable
incomes, especially in emerging markets like India, where changing social
norms and evolving family dynamics have led to increased pet ownership.

Additionally, the emphasis on healthier, more nutritious, and organic food
options mirrors consumer preferences for their pets. With ongoing
research into pet nutrition and premium raw materials, the pet dietary
supplement market can capitalize on this momentum by offering products
that complement these high-quality diets, further boosting nutrient
absorption and overall pet wellness. The expanding pet food market, along
with trends like urbanization and improved purchasing power, makes this a
key opportunity for dietary supplement manufacturers to innovate and
expand.

Challenges: Presence of various pet food regulations in the industry

The evolving consumer trends in the pet food industry have led to
significant changes, especially in processing and equipment
manufacturing. These shifts have been anticipated by manufacturers for
years, but regulatory updates, particularly from the FDA, are driving many
of these changes. Key regulations include the Food Safety and
Modernization Act (FSMA), which requires pet food processors to
implement comprehensive food safety plans. FSMA rules focus on
preventive controls to mitigate risks and reduce accidents in processing
facilities. The FDA also mandates that ingredients such as vitamins,
minerals, flavorings, preservatives, and processing aids meet safety
standards (GRAS) for their intended use or must be approved as food
additives. Furthermore, color additives must comply with strict regulations
as outlined in 21 CFR 70 and other relevant parts of the code.

Over the past two decades, several food safety certifications, including
Food Safety Certification 22000, SQF’s FSC32, and FSC34, have been
developed and continuously updated for pet food manufacturing. These
certifications are crucial and are regularly monitored by regulatory bodies.
While these regulations are essential for maintaining safety and quality,
they pose challenges for manufacturers, especially due to the costs
associated with compliance and continuous updates, potentially hindering market expansion.

Based on the pet type, the dog segment is estimated to account for the
largest market share of the pet dietary supplements market.

In recent years, the global dog population has notably increased,
driving significant advancements in both the quantity and quality of
commercial pet foods. This growth has led to the creation of pet diets
tailored to various body sizes, life stages, and specific breeds, resulting
in a thriving pet food market recognized as one of the fastest-growing
segments within the food industry.

Itis estimated that between 10% and 33% of dogs in the United States
are given dietary supplements or nutraceuticals. Despite economic
challenges, pet owners in 2024 continue to prioritize their dogs, with
health care and quality time being top concerns. A survey from the
American Pet Products Association (APPA) highlighted a marked
increase in the demand for products targeting obesity and anxiety.
Notably, the use of calming products for dogs has surged by 168%
since 2018.

Based on supplement form, soft chews are anticipated to have a
growth rate in the pet dietary supplement market.

Many pet owners find that dogs are more eager to consume soft chews
since they resemble treats, combining the appeal of a snack with the
benefits of supplementation. This treat-like quality not only encourages
regular consumption but also makes it easier for pet owners to
incorporate supplements into their dogs’ daily routines. Additionally,
soft chews are particularly advantageous for small and senior dogs,
who may have difficulty with harder tablets. The softer texture allows
for easier chewing and digestion, promoting better nutrient absorption.
With a variety of enticing flavors like chicken, smoked flavor, peanut
butter, and bacon, soft chews cater to diverse canine tastes, enhancing
the likelihood of compliance. This increasing popularity has spurred
significant growth in the soft chew segment, as pet owners increasingly
appreciate their efficacy, convenience, and palatability, making them a
preferred choice in the pet dietary supplement market.

The APAC market is projected to grow the fastest in the pet dietary supplement market.

The rising demand for high-=quality pet foods has led to intensified research in dog
nutrition, focusing on creating balanced diets with premium raw materials that enhance
nutrient absorption. Innovations and ongoing product developments have been key
drivers of market expansion, propelled by dynamic economic conditions and increasing
disposable incomes, especially in emerging markets like India. Shifting family dynamics,
declining birth rates, and evolving social norms have further contributed to the growing
adoption of pets globally, fostering sustained growth in the pet food market.

India’s emergence as a hub for remarkable growth in the pet food and pet care product
industries highlights a significant shift in consumer preferences and market dynamics.
With the pet food market exceeding 50,000 tons and achieving an impressive annual
growth rate of 10 to 15 percent, India is attracting considerable attention from
stakeholders worldwide. This growth trajectory is particularly noteworthy, given the
diverse socio-economic landscape and cultural nuances within the country, signaling a
promising escalation in the APAC region for pet dietary supplements.

Fonte: marketsandmarkets.com